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Content 4 Marketing Corporate Identity
Content for Marketing
PR & content marketing agency

Our core purpose

Content4Marketing is an energetic, highly proactive, specialist consultancy crafting compelling content for clients across the marketing sector.

With headquarter in Stuttgart, the town of Porsche and Mercedes Benz, and associate consultants in Munich and Berlin, we support international companies with content and other communications activities perfectly suited for the German market.

Our remit includes strategic planning; creation and bespoke distribution of high quality content; metrics; analytics and performance reviews.

Our comprehensive professional journalistic experience enables us to better embrace clients’ marketing/branding goals through the delivery of persuasive press releases; technical articles; feature interviews; customer success stories; white papers; product or image-based videos and convincing blog posts.

Expert messengers

Our client base includes key players in IT and other technology-driven industries such as machine vision; printing and the automotive world.

We have extensive and personal outreach to key journalists and influencers and we are experts at delivering messages to every target channel: trade magazines; all strands of consumer media including daily newspapers; business magazines; TV and radio; blogs and social media communities.

We just love telling modern stories:

We are devout disciples of the power of journalism. And the ability to tell a great story underpins successful content marketing. It can energise and revitalise brands and products. And we ensure our stories never fail to be entertaining, informative, dynamic and authentic.

We provide the reader with added value and real incentive for them to pass on the story.

Every Content4Marketing project starts with a storytelling workshop in which we clearly identify the client’s commercial solution – what it is that makes its products and services stand out from the crowd.

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Our skill sets

Media relations

The importance of proactive media relations has not been diluted with the advent of social media channels like Facebook and Twitter. Our experience tells us that meaningful PR always was and always will be predicated on 1-2-1 human relationships.

Our clients benefit from our matchless media contacts across all segments – and as you’d expect, this is all backed by performance reviews; clippings reports and media analysis and breakdown.

And you can cherry pick which services you need.

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It’s easy to be mediocre. And we just don’t do ‘ordinary’.

Our staff comprises skilled word practitioners working tirelessly to create and engineer appropriate professional copy – whatever the target medium.

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Product and corporate videos

Video is now acknowledged to be the fastest growth element on the internet (source: Forrester Market Research Institute.)

Each month over one billion YouTube viewers browse over six billion hours of video material.

That’s a big number – and it’s growing exponentially.

We use our storytelling know-how linked to the skills of professional film-makers to develop cost-effective and highly engaging video packages for our customers.

Our services include: storyboard; shoots with professional team using professional equipment; video editing; distribution to YouTube and other video portals.

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Online PR and SEO

So this is what we do: develop appropriate content and within it weave the all-important keywords. Then we launch those themes to online media; document networks; social networks and trade and press portals.

This is a vital direct approach to target groups and will create both interest and brand awareness.

Our online PR instruments include: Online press releases: technical articles: customer testimonials: white papers: blog posts: videos.

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PR photography

The old adage, ‘a picture paints a thousand words’ rings true.

Distribute a press release with a photo to an internet newsroom like Mynewsdesk and it is likely to get 60% more views than if you didn’t.

We produce PR imagery that reaches out and grabs the viewer. It could be a professional shot for a brand new product; a new visual take on a company or a photo-set for a testimonial.

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Mobile content

This is a communication channel of growing importance – but in our experience it can often be neglected in the mix.

Websites and other online marketing stratagems (like newsletters) provide a real challenge for tablets/smartphones.

But at Content4Marketing we tailor-make online marketing platforms. Imagery, buttons and text are automatically adjusted and optimised to the size of the user’s device.

Additionally, we develop apps (on HTML 5) for a specific application; e.g. products for trade fairs. We also engineer bespoke content for smartphones and tablets.

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White Paper 'Perfect illumination for line scan cameras'



Event Video: 'DRV symposium cooperative wine-growers association 2014'



Text PR: Feature article 'Sustainable IT'



PR Photography: Lifestyle shooting for overhead scanner 'zeta'



Text PR: Success story 'Fight against Fungi'

See Reference


Product Video: Book scanner OS 12002 V



Mobile Content: allPIXA product presentation (iPad)



Mobile Content: WebApp for overhead scanner 'zeta'



Mobile Content: Tablet magazine 'Schreibkultur' (iPad)


Our team

Jürgen Neitzel


Jürgen Neitzel / Managing Director

A degree in political science enabled Jürgen to think in a structured and analytical way.

He employed these skills while working as a journalist for daily newspapers in Berlin – and was an observer at Checkpoint Charlie when the Berlin wall came down.

He later worked at the Indo-German Chamber of Commerce in India, and then moved to high-tech PR agency, HBI International in Munich. In 1997 he relocated to Stuttgart to work with a PR agency on the Kodak Digital Imaging account.

Since 2005 Jürgen has been running his own PR/Communications agency, working with small and medium sized businesses.

He is married; plays badminton and supports his local football team, the Offenbach Kickers.

His mission? To find and develop great stories for Content4Marketing clients and tell them well.

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Frank Erdle


Frank Erdle / Senior Consultant

Ever since high school Frank wanted to be a journalist- preferably in the world of rock and roll. His first assignment as editor of his school magazine was to cover Pink Floyd’s iconic show, ‘The Wall’ in Dortmund.

He went on to interview stars like Bon Jovi, Billy Joel and Randy Newman. But then he discovered the magic and mystery of the emerging computer world and became executive editor at Connect Magazine – the leading telecoms magazine of the era.

He worked as an author, texter and conceptualiser – still perfectly positioned at the interface of man and machine – for renowned publishing houses, magazines, online media clients and the Deutsche Messe –based CeBIT (the world’s largest computer trade fair.)

Offline you’ll find him cycling in Stuttgart woods or taking his vintage car for a run in the Alsace region of France.

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Siegfried Dannehl


Siegfried Dannehl / Associate Editor (Munich)

Siegfried used his engineering degree and postgraduate electronic data processing studies in the IT industry. It took fifteen years as a software engineer and later as a product marketing manager for him to realise he would rather communicate with people than machines.

In 1996, as a Munich resident, he decided to merge his experience of what makes large scale enterprises tick with his knowledge of foreign cultures to forge a new career as a freelance trade journalist.

For over a decade the ‘Munich correspondent’ as he is widely known, reports press conferences, examines latest IT trends and frequents events organised by market research companies.

His antidote to work is wandering around museums.


Lars Tredup


Lars Tredup, Film Producer

Finally: getting out of the province. Even if the Saxon province offers a lot of rest and picturesque hills, it is a little without prospects in the long term, nevertheless.

At least if one wants to snatch a job at a television studio or to the film or best of all both. . . However, before Lars Tredup could set off, it was a matter to finish his studies in media technique in the heart of Saxony - at the University of Applied Sciences in Mittweida. After training periods and various activities for free productions (screenplay, cut, illuminator) and he went about the stopover Leipzig (TopTenTV) further to Berlin. In the big town duties and projects grow in independent activity. At the end stands, not completely unpride, for example, a cooperation in "SlumDog Millionaire". Now after employments with CinePlus (till 2010) and Cinegate (till 2014) the time has come to found together with Julian Sell and Jakob Creutzburg the HandundFussFilm GbR in 2014.