Content for Marketing
PR & content marketing agency

Our comprehensive professional journalistic experience enables us to better embrace clients’ marketing/branding goals through the delivery of persuasive press releases; technical articles; feature interviews; customer success stories; white papers; product or image-based videos and convincing blog posts.

Expert messengers

Our client base includes key players in IT and other technology-driven industries such as machine vision; printing and the automotive world.

We have extensive and personal outreach to key journalists and influencers and we are experts at delivering messages to every target channel: trade magazines; all strands of consumer media including daily newspapers; business magazines; TV and radio; blogs and social media communities.

We just love telling modern stories:

We are devout disciples of the power of journalism. And the ability to tell a great story underpins successful content marketing. It can energise and revitalise brands and products. And we ensure our stories never fail to be entertaining, informative, dynamic and authentic.

We provide the reader with added value and real incentive for them to pass on the story.

Every Content4Marketing project starts with a storytelling workshop in which we clearly identify the client’s commercial solution – what it is that makes its products and services stand out from the crowd.

Our clients benefit from our matchless media contacts across all segments – and as you’d expect, this is all backed by performance reviews; clippings reports and media analysis and breakdown.

And you can cherry pick which services you need.

That’s a big number – and it’s growing exponentially.

We use our storytelling know-how linked to the skills of professional film-makers to develop cost-effective and highly engaging video packages for our customers.

Our services include: storyboard; shoots with professional team using professional equipment; video editing; distribution to YouTube and other video portals.

Our online PR instruments include: Online press releases: technical articles: customer testimonials: white papers: blog posts: videos.

We produce PR imagery that reaches out and grabs the viewer. It could be a professional shot for a brand new product; a new visual take on a company or a photo-set for a testimonial.

But at Content4Marketing we tailor-make online marketing platforms. Imagery, buttons and text are automatically adjusted and optimised to the size of the user’s device.

Additionally, we develop apps (on HTML 5) for a specific application; e.g. products for trade fairs. We also engineer bespoke content for smartphones and tablets.

He employed these skills while working as a journalist for daily newspapers in Berlin – and was an observer at Checkpoint Charlie when the Berlin wall came down.

He later worked at the Indo-German Chamber of Commerce in India, and then moved to high-tech PR agency, HBI International in Munich. In 1997 he relocated to Stuttgart to work with a PR agency on the Kodak Digital Imaging account.

Since 2005 Jürgen has been running his own PR/Communications agency, working with small and medium sized businesses.

He is married; plays badminton and supports his local football team, the Offenbach Kickers.

His mission? To find and develop great stories for Content4Marketing clients and tell them well.

He went on to interview stars like Bon Jovi, Billy Joel and Randy Newman. But then he discovered the magic and mystery of the emerging computer world and became executive editor at Connect Magazine – the leading telecoms magazine of the era.

He worked as an author, texter and conceptualiser – still perfectly positioned at the interface of man and machine – for renowned publishing houses, magazines, online media clients and the Deutsche Messe –based CeBIT (the world’s largest computer trade fair.)

Offline you’ll find him cycling in Stuttgart woods or taking his vintage car for a run in the Alsace region of France.

In 1996, as a Munich resident, he decided to merge his experience of what makes large scale enterprises tick with his knowledge of foreign cultures to forge a new career as a freelance trade journalist.

For over a decade the ‘Munich correspondent’ as he is widely known, reports press conferences, examines latest IT trends and frequents events organised by market research companies.

His antidote to work is wandering around museums.